Three key groups of drivers emerged from over 500 inputs.
One driver of change explored in this project sits above all others, based on the views of contributors—climate change. Unique among the many factors explored, it is the one issue that will touch almost all aspects—social demands, economic capacity, technological innovation, political agendas and public values.
Economic and social dimensions of climate change are seen as driving more attention toward sustainable business models and new channels, and greater attention to societal awareness, costs, and impacts.
This represents a shift away from art as entertainment toward art and culture as impact medium. Climate casts a long shadow as a creative subject and object of awareness and action.